For 30 years, I’ve guided companies, brands and products along a strategic pathway that begins with seeing the obvious and results in the development of something obviously distinctive, relevant and successful. I’m recognized for strategically guiding companies, brands and products by reinforcing that the ultimate symbol of style is substance.
I work at leadership and C-suite levels to develop brands, reposition brands and revitalize brands to generate consumer awareness, interest, growth strategies and turnaround strategies.I’m a professor of brand strategy and marketing at Parsons, School of Design Strategies.
SARA ARNELL
SARA ARNELL
For 30 years, I’ve guided companies, brands and products along a strategic pathway that begins with seeing the obvious and results in the development of something obviously distinctive, relevant and successful. I’m recognized for strategically guiding companies, brands and products by reinforcing that the ultimate symbol of style is substance.
I work at leadership and C-suite levels to develop brands, reposition brands and revitalize brands to generate consumer awareness, interest, growth strategies and turnaround strategies.
I’m a professor of brand strategy and marketing at Parsons, School of Design Strategies.
BIO
Sara began her career at Vanity Fair magazine working with legendary style-editor Andre Leon Talley. She moved quickly from editorial to advertising at her agency, Arnell Group, where she worked with some of the most iconic brands today including DKNY, Chanel, Theory, Goop, Samsung, Pepsi and many more. Her work has been seen on a global basis and has garnered many coveted industry awards including recognition for creative excellence from the CFDA, Clios and Cannes Lions.
As a global branding and marketing expert and former advertising CEO, Sara has a talent for understanding brands based on a deep and meaningful consumer and market expertise. Her solutions prepare stakeholders with solutions for sustainable development and growth. She continues to be sought after as a C-Suite consultant to many brands and businesses.
In 2021, Sara wrote a tell-all book, There Will Be Lobster: Memoir of A Midlife Crisis to share the personal struggles that she had kept to herself for years. The book became a best-seller.
Sara’s most recent endeavor is a founder and creator of Salt Stone (getsaltstone.com), a home-halotherapy device for respiratory wellness that is receiving praise from doctors, wellness practitioners and users.
Sara is an Adjunct Professor at Parsons School of Design, teaching classes in branding, marketing and advertising.
Sara holds a BA from Skidmore College and an MFA from Sarah Lawrence College.
CEO experience
Manage & run high-performing cross-functional teams
Driven by sense of urgency & speed to market
Known for turning uncertainty into a plan forward
Parsons professor & lecturer
Keynote speaker
CEO experience
Manage & run high-performing cross-functional teams
Driven by sense of urgency & speed to market
Known for turning uncertainty into a plan forward
Parsons professor & lecturer
Keynote speaker
CEO experience
Manage & run high-performing cross-functional teams
Driven by sense of urgency & speed to market
Known for turning uncertainty into a plan forward
Parsons professor & lecturer
Keynote speaker
PROFESSIONAL ACHIEVEMENTS
Recognition for excellence:
Cannes Lions, Clios, ID, CFDA
Speaker/lecturer
PERSONAL ACHIEVEMENTS
Best-selling author, There Will Be Lobster: Memoir of A Midlife Crisis
Mother of 3 young adults and a small poodle
Sara began her career at Vanity Fair magazine working with legendary style-editor Andre Leon Talley. She moved quickly from editorial to advertising at her agency, Arnell Group, where she worked with some of the most iconic brands today including DKNY, Chanel, Theory, Goop, Samsung, Pepsi and many more. Her work has been seen on a global basis and has garnered many coveted industry awards including recognition for creative excellence from the CFDA, Clios and Cannes Lions.
As a global branding and marketing expert and former advertising CEO, Sara has a talent for understanding brands based on a deep and meaningful consumer and market expertise. Her solutions prepare stakeholders with solutions for sustainable development and growth. She continues to be sought after as a C-Suite consultant to many brands and businesses.
In 2021, Sara wrote a tell-all book, There Will Be Lobster: Memoir of A Midlife Crisis to share the personal struggles that she had kept to herself for years. The book became a best-seller.
Sara’s most recent endeavor is a founder and creator of Salt Stone (getsaltstone.com), a home-halotherapy device for respiratory wellness that is receiving praise from doctors, wellness practitioners and users.
Sara is an Adjunct Professor at Parsons School of Design, teaching classes in branding, marketing and advertising.
Sara holds a BA from Skidmore College and an MFA from Sarah Lawrence College.